He is a man of chivalry.
He celebrates luxury.
He loves the wisdom, intelligence, beauty, wit and strength of women.
He adores the fact in the long history of men's underwear, it took feminine wiles and ingenuity to create Louis Chevalier.
He acknowledges the expense to which women invest in exquisite, breath-taking lingerie to adorn their bodies.
He understands the importance of men at least equalling women in the high quality of their awe-inspiring lingerie ... and not simply whipping off their strides to reveal the disappointment of old scungy undies, possibly bought by mothers years ago.
Louis Chevalier is for all men, across the globe:
- Straight and Gay
- Young Bucks
- Married and partnered men, looking for new delights with their wives and partners
- Older men, again, looking for new delights