FOR WOMEN - To provide luxurious, lingerie-equivalent underwear for men, so they can Reciprocate the Love women show by investing in exquisite, awe-inspiring lingerie.


FOR MEN - To conquer the universal, age-old challenge of space constraints in men's underwear, when the action is on but it's too early to go  nude.


FOR CHARITY - To support maternal health for women and girls amongst the world's poorest and most vulnerable.  A percentage of profits from the sale of each pair of Louis Chevalier will be donated to support maternal health. 

There is a delightful, albeit unexpected alignment, using men's underwear to support maternal health.


FINALLY! There is an innovative male-equivalent of high quality lingerie.


Velvet lining, extension, raised trunk